The Michigan Wolverines football team and coach Jim Harbaugh have welcomed Michael Jordan and Nike to the program in a big way in recent days.

Thousands of diehard Michigan fans barraged M Den, Michigan's clothing store, at midnight to usher in the new era. The team now boasts the checkmark, with both Nike and Team Jordan Brand now sponsoring the Wolverines.

Student Tyler Gozdor was one of those in line and spoke with Martin Slagter of MLive.com about online college football odds and what the change means for the program:

"I feel like Nike really puts a lot of effort in with the people they contract with and even some of their sponsors," he said. "It's just more exciting and good for recruiting and all of that stuff."

It was a wild event, to say the least. Legends such as Desmond Howard, LaMarr Woodley and Jimmy King attended. So too, of course, did Harbaugh. Josh Newkirk of Scout.com captured his pre-opening speech:

“In my 52 years, a lot of right here in Ann Arbor, Michigan – I have never seen anything like this,” Harbaugh said to roughly a few thousand screaming fans on a stage located in front of the building.

“I want to thank Michael Jordan. I want to thank the M Den. I want to thank everyone here – this is big time!”

Howard captured just one of the many sleek new designs:

Darren Rovell provided more:

The Adidas era is long behind Michigan now. Harbaugh has helped on the field, with the Wolverines posting 10 wins last year and getting a victory in the Citrus Bowl.

Off it, Michigan continues to reinvent itself. The rabid support from fans and legends at midnight speaks volumes to where Harbaugh has the ship headed.

The Wolverines will make the trip in confident style.